305 HALF MARATHON. The new 305 Half Marathon & 5K is all about local vibes, attracting visitors from all over the world and those who are fired up to call Miami their home. Once known as the 13.1 Miami Beach & 5K, this ultimate Miami experience is a cultural gem that will have you running like you live here. Count on a fast and coastal course with a fresh and vibrant Miami soul. It’s how we do it in the 305! On this campaign I designed the logos, and art directed the look and feel of the assets: fonts, colors, and photo treatments.