CHEQUAMEGON FAT TIRE FESTIVAL POSTERS. To enthusiastic off-road bicyclists from across the country, the annual trek to the Chequamegon (She-wa-me-gon) Fat Tire Festival presented by Trek means fat tire racing and fat tire fun. Each year in mid-September, thousands of fat tired fliers descend on the towns of Cable and Hayward in northwestern Wisconsin to take on the off road bicycle tests of endurance and agility offered throughout the weekend. This first poster is for the 2017 race, it's 35th edition. So I combined cyclists from different eras into one race, as they cruise down Main Street Hayward. The second poster, the 2016 version incorporates cyclists into the iconic plaid pattern of the race.